15 Marketing Ideas For Photography Business with low Budget

If you are anything like I used to be, then Marketing Ideas For Photography Business come a little further. It is a struggle to compete with such stiff competition and creative talent in an industry. However, if you stick to your guns, don't follow, and be persistent, you too can build your photography empire.

Marketing Ideas for photography business

1. Got a business card? - I sure hope so because you will need to leave your business card in as many places as you can think of. Some ideas are cafes, restaurants, local businesses, community message boards, and the like. As far as a marketing tool is concerned, a business card is one of the cheapest ways to blast your name to prospects.

2. Make a list - Another marketing ideas for photography business If you have not already done so, please open the database program of your choice (eg MS Excel) and start entering every person you know. Copy your phone book, your MySpace friends list, your BlackBerry or whatever medium you use in this database. Now call every single person and tell them that you are doing great and the photography business is picking up. Ask if they know where to see someone taken.

3. Showcase your work - Many photographers are either afraid to show off their work, or they don't know how simple it can be. Local businesses are constantly on the lookout for traffic driving techniques. Ask a local coffee house if they will sponsor an art exhibition and work closely with a local painter or sculptor. It's a win-win, you get exposure and the possibility of selling some prints, and the business gets thirsty customers!


4. Decorate Offices - Along the same lines as above, you can offer to furnish small local businesses with art for their walls. Feel free to price your prints and offer a commission to the business if one of your prints sells.

5. Piggyback Marketing / Joint Ventures - Target specific companies and close their client lists. If you are trying to make a dent in the wedding photography business, divide the cost of the mailer by teaming up with a wedding decorator. This benefits you from exposing your photography to their customers, who clearly need your services.

6. Offer Coupon - offer coupon is a best Marketing Ideas For Photography Business to get fast customers Who is not a sucker for sale? I have personally seen a huge growth in business when I use the back of my card as a coupon. This technique helps to keep your card warm and ready in a possible hand rather than ending up in the trash can, and it also gives a little more value to the card.

7. Collect Testimonials - Using a followup survey you have done a few photo gigs after solving them for a testimonial. Disclose that some statements may be used as testimonials for marketing purposes. Then, follow through and use them!

8. ASK for Referrals - Every single customer you shoot will probably know of at least one person who once mentioned that they would like to take some photos. Harnesses that ask each client to write the names and phone numbers of their three closest friends. Then, call them and tell them that you and "Mary" did a great photoshoot and they recommended that they give you a try.

9. Write for subscribers - Start a newsletter for customers. This is a powerful tool that some photographers actually use. A newspaper can be used to update customers and prospects on local issues and things you will be involved in, such as….

10. Help Charities - Help organize or promote events for local charities. They offer to shoot the event for absolutely free for them and then use it in their portfolio. The exposure you will get with these events cannot be anything other than positive. Don't spend too much time focusing on "marketing" ( Read our marketing article )to understand what you're doing and what you're doing to build relationships. About the only thing that you need to cater for your own business, you can capture the contact information of as many people as possible. As long as you are thoughtful about it, feel free to opt out of the business card.

11. Get Involved - Get involved with local networking groups and / or student organizations. Provide discounted services to shoot your event and use referral tricks from number 8 to help lead the harvest from this healthy prospect source.

12. Organize photo classes - learn more about photography who are the newest? One popular class that I like to teach is real estate photography basics. I teach it as an hour-long class and offer it to real estate agencies around the city for free. Real estate agents love this and I get an element of expertise in the industry. You are probably wondering how it generates business for me. More often than not, I won't get those results after an agent calls me, after being disappointed at that point, I'm a shoe in it. It is important to note that you should not sell your services in these ways. The classes, instead provide subtle tips and simply pass a credential page with your information on it.

13. Give a seminar - This is the same basic principle as holding a photo class, the difference is that you can offer it to a wide variety of people and talk about any topic you would like. In addition, selling is more accepted in the seminar format than the education format, especially if it is free. Your target market should be someone who is interested in your service, that is, for aspiring models you could hold a presenting seminar and offer headshots on location!

14. Use the web - the all powerful Internet. This in itself can turn into an entire article, but the basics are this: Post on free classified ad sites, social networking sites and blogs that target your specific demographic. Use media such as MySpace, Facebook, YouTube, Flickr, Pubes, etc. to create an online presence. Start a website with your portfolio and promote it along with your offline marketing efforts.

15. Provide incentives - When all else fails, use incentives. What kind of incentives? Coupon and Referral Bonus (Referrer gets 8X10 print or something when a customer referral arrives).
When it comes to Marketing Ideas For Photography Business, the tip of the ice berg. Equipped with this knowledge alone can significantly improve your photography business. But why stop there?

This article was written by James Stickel If you want to know more about him - Click-here

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