How to Start a Seasonal Business in India ( Step by Step )

Learn how to start a seasonal business in india for small businesses and who don't have enough capital to start a big business because thats takes a lot of capital to start.

Lets first answer the few question that people ask before to start a seasonal business in india

What is Seasonal Business

Understand with this short definition. Seasonal business is an type of business that run in specific season or in festival like rainy season, summer season, holi, diwali and lot more.

How to start a seasonal business in india for short period of time and earn profits. Some time seasonal business is for specific city and a specific audience. 

Advantage of seasonal business 

High sales: In season you don't have to wait for customers to sell your products and services. Sales is automatic increases if you sell seasonal product in that specific season. 

For example: In diwali crackers demand is high. If you are selling crackers in diwali you don't need to force you product to sell.

low cost marketing: In seasonal business you don't have to spend to much money on marketing. low cost marketing is very useful for seasonal business.

Disadvantage of seasonal business

Not sustainable business model: A big disadvantage of the seasonal business is it is not Sustainable. You cannot run for to long. In seasonal business a market and customer changing every day or month.

For example: In umbrella business you cannot run for more than 3 or 4 months. Umbrella business have specific season ( Rainy season ) in which umbrella sells most. you cannot sells umbrella for whole year.

Hard to build a brand name: We know seasonal business changing every day or month is hard to build a brand in specific industry. Building a brand takes a long time. If you want to start a any seasonal business in india. You have to change a brand name according to your business.

Lets move to our steps by step process of How to Start a Seasonal business in India.

Step-1. Make a business plan 

Business plan is very important to start any business. Making a business plan give you a path where you are right now and where you want to go. Business plan covers all the middle steps of your business. 

In business plan you want to write down every steps in detail. like market research, product creation, short - term goal, long-term goal of your business. It is very important to know your business and steps you want to take in future. If you don't know how to write a business plan read article about  how to write a business plan in detail .

Step-2. Know your Industry

If you thinking about opening a Cracker business. First your want to understand the Industry how cracker business works. If you skip this part you wont make profits with your business.

If give a few points so you better know how to know your Industry.

1. How much profits Industry make

You want to ask this question before you start a any seasonal business in india. Profits is must If you sustain you business. You know most of the business dying because they don't have enough profits to run their business.  

2. Identify problem in your Industry

Every business have some problems. You need to identify those problems and try to solve them. If you are not seeing your Industry problems, you cannot be differentiate yourself against to your competitors. And this is also help you to know this industry is good or not for you.

3. Identify you customers problem

Most important point in any business you dream to start. We know customer is a king and you see any business become big or already have a big business like Amazon, Facebook, Ola, Airbnb and lot more this is the main reason why their are so successful. 

Identify your customers problem is differentiate yourself against to your competitors. And you can create a monopoly in your business.

4. Competitors analysis

How to start a seasonal business in india is not easy. You need to Understanding your competitors who already you industry leader. This give you better idea whats already works and whats not. This analysis helps you to grow fast in your industry.

5. Don't waste the time to know too much your industry.

What I mean by that. most people who start their business first time. They do that mistake most of the time, They think first we gain a lots of knowledge about our industry then we start a business. guess what they never start a business.

If you are try to know your industry to much thats a problem.You cannot know your industry completely If you are not entering into it.

For example: You are try to learn swimming and you only gaining a knowledge about how to swim. and you never going to swimming pool and try to swim. What happen next you never learn a swimming in your life.

Step-3. Calculate The Cash flow

This is a the most important step of how to start a seasonal business in india. You know startup owners skip this step and they fail. 82% of the small business fails because they don't have a cash flow in their business. Cash flow is a backbone of a business. 

Picture Credits- easieraccounting.com

Understanding where you cash going and from where the cash coming. How much we spend and how much we earn ( profits ). and what are the operating cost that required to run a business. calculating all of these is very important before you start any business.

Step-4. Arranging the Capital

Know how much capital needed to start a seasonal business in india. Arranging capital more than you business needed. Extra capital help you than your business have in problem.

If you already have an starting capital for your business thats good. But if you don't have I give you a few tips below how to arrange the capital for your business.

I not recommended you to go to investor and ask for money. This is not working for seasonal business I give a effect steps that help you to arrange capital for your seasonal business in India. If you have no money to start and finding what business can I start with no money read this article help you how to start a business from scratch. And ideas in which you don't need any money to start.

1. Bootstrap your business

What is bootstrap. In bootstrapping you start a business with your own personal capital. In starting, this is a best option to arrange capital for your business. 

When you start a seasonal business in india. we don't know our business is going to successful or not. In starting invest your own saving in your business is good than take a loan to start your business.

2. Ask form friends and family

If you don't have saving to invest in your business. The second best option is ask form your friends and family. You take minimum risk in your starting don't spend to much capital in starting of your business. 

It easy to get capital form your family and friends because they trust you. And you don't have to pay interest to them.

3. Apply for loan

If you are fail in before two steps to arrange capital for your business. Than you choose this option to start your seasonal business in india. Don't take too much loan in starting, Take small loan and start a seasonal business in india with small amount.

Government are providing loans to small businesses. Government started some schemes to provide loans to small businesses with low interest.

Some schemes I provide you below. In which you can apply.

• MSME Business loans
• Mudra Loans
• Small Industries Corporation

Step-5. Apply for Licenses that required to start a seasonal business in India

Apply for licenses is the #5 step in our article of how to start a seasonal business in india. There are few licenses that important to start a small business. If you are opening a sole proprietorship business you need some licenses like GST , LLP registration and more.

License is needed to started a business under government and legally.

Step-6 Start a business

Now its time to start implement your business idea. Buy all the products from manufacture in low price and start selling in a market.

Start selling product first in small market. Do all the mistakes in small market try different things that increase your business, implement new marketing strategy and than you capture a small market in your industry. Than you go to the big market and expand your business. If you don't know anything about how to start a new business. I write an helpful article in which you learn 13 steps how to start a new business in India | Complete Guide.

Step-7 Do marketing for your business 

Good marketing increase your business and bad marketing decrease your business. Marketing is important for every business. If you want to sell your product and services in market you want to do effective marketing.

You need to know this before starting a seasonal business in india. I share with you few effective marketing tips. That increase your seasonal business In india.

1. Know your Customer

Know who audience you are try to market is very important. You cannot do targeted marketing if you don't know who you are selling your product and services. 

Don't market your product to anyone. Every business have some targeted audience who are interested in your product, Sell your product only to those.

2. Make your website 

Now website is an more important than offline store. Website is an digital presence of your business. If you want to expand your business fast and increase sales. You need to make a website for your business.

Write down all the things in your website about your business. What is your product and services, where is your office, phone number. all the stuff that help customer to know about your product and services.

3. Make social media page

Social media handles like Facebook, twitter, Instagram, pinterest and more is now popular day by day. Make an business in social media is very easy to do. 

Benefits of social media is you can sell you goods and services in whole around the world. Provide the content on daily basis on social media. This increase your followers and engagement with your followers. social media can multiply your sales.

4. Run Google ads

To grow your business fast you can run google ads. With the help of google ads you can target your specific audience to sell your product.

You can generate traffic, leads, sales for your product.

Step-8 Grow and sustain your business

After complete all before steps of how to start a seasonal business in india. Now its time to grow and sustain your business. Seasonal business is not a long term business. But you need to grow as much as you can in short term thats increase your profits and business. 

Growing and sustain a business takes lots of intellectual capital, strategy, quality product and services and a strong market. These all things you need to build to grow and sustain your business.

I give you a few Tips below that help you to grow and sustain your business.

1. Hire Right Manpower

Right manpower can grow your business without your presence. With Quality manpower is easy to sustain your business in long term. 

Give them training, knowledge, appreciate them time to time. This helps overall growth in your business. 

2. Make good relationship with your clients 

You know acquire new clients or customer can 7x costly and retain a existing customers is 7x cheaper. So you need to focus to build relationship with your existing clients. So you don't need more customers to sustain your business and make profits.

Existing clients give you more business than a new customer. Build relationship and trust with your customers can generate you recurring sales.

3. Don't Stop Testing  

Testing marketing, product and services, new strategy, innovation is help you to sustain your seasonal business in future.

Testing new things in your business helps you to understanding what working and what not working. And you always one step forward to your competitor.

Above I give you Steps of how to start a seasonal business in india. Now I give some Seasonal business examples in India.

1. Umbrella Business 
2. Kites Business
3. Diwali Gifts Business
4. Rakhi Business
5. Ice Cream Business
6. Fire Crackers Business
7. Holi Colors Business
8. Gift packing Business
9. New year and Christmas Gifts Business
10. Event management 
11. Hobby Classes 

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