Top 9 Easy Steps to increase online sales conversion rate

Top 9 Easy Steps to increase online sales conversion rate

So you have created a great website with professionally designed graphics, user friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you are not even able to find a trick.

So what gives?

Many entrepreneurs and small business owners have a "if you make it, they will come" mentality. They feel that creating something that looks good will be all they need to do to attract buyers.

The truth is that creating a website, however attractive, is not even half the battle.

After your site is up and running, the most difficult thing to do is when it comes time to market your product or service, engage potential customers and convert them into leads and sales.

Whether you're struggling to keep an eye on your offerings, building your list, or want to increase your sales.

We explain these 9 steps will help you effectively increase online sales conversion rate.

1. Look under the hood.
2. Pay full attention to your title.
3. Show people what they would benefit from your product or service.
4. Motivate your visitors to take action.
5. There is strong call to action.
6. Makes it easy for visitors to give you information.
7. Create the right visual effect.
8. Use reviews and testimonials as social evidence.
9. Never turn off testing and tweaking.

1. Look under the hood.

Is something technically wrong? There are many wannabe developers out there who don't understand what it takes to build a strong, responsive site.

During the entire purchase process, follow the path taken by the customer at the time of landing on your home page. An error message may occur on a certain product in your shopping cart or on a 404 page that contains information about your shipping and returns.

Also be sure to test your site on many different browsers and devices, ensuring that accountability is good everywhere and not just on the specific browser you use.

A good place to start is checking the speed of your site. If the page takes forever to load, people will not wait.

Traffic is the lifeline of every online business and we at Crisplinks help our customers to enjoy Paid Free traffic straight from search engines like Google and Bing. 

Crisplinks is a world's First & Only one-click traffic-software for bloggers, marketers, website owners, and agency owners to help them 10x their traffic, sales, leads, and revenue.

2. Pay full attention to your title.

The average web surfer who is using a search engine visits approximately 25 sites in just 3-4 minutes. Not much time to grab someone's attention.

To increase online sales conversion rate:

• Do not say these words in starting in your website like these Welcome to my site and different forgetful space like that. You do not want to spend your precious seconds on words that do not encourage visitors to take action.

• be short and sweet. Your title is not a rote place in every detail. Pay attention to the 6-12 words that have your target keywords to catch interest.

• be descriptive. Using a thesaurus is the right way to come up with a few different methods that will tap into people's emotions. Think beyond words like "good" and "great" and excite your visitors.

3. Show people what they would benefit from your product or service.

Don't get carried away with explaining what you are selling. Instead, answer your visitors' questions, such as: How will it change people's lives for the better? Why do they need it? Tap on your visitors' pain points, and tell them the right story in the video, blog post, title ...

Here is an example from one of our clients, the Financial Recovery Institute. Instead of telling people the name of the course or how it teaches, Karen describes the benefits they will get from taking Money Coach training.

4. Motivate your visitors to take action.

Using tangible action verbs can help increase online conversion. Encourage your visitors about what you are selling, and include a sense of urgency.

For example, instead of saying "register now" for a webinar, you can use "save your seat here". Instead of "get the syllabus" for the program you teach, try something like "Start Learning Today".

Create a more enticing value proposition than "buy it now" or "shop now" to motivate people to take advantage of your offer.

5. There is strong call to action.

Whether it is filling an online form or clicking a button, tell your users what you want them to do next. Like your title and body copy, your CTA must be successful and benefit-drive.

That said, don't put CTAs everywhere in imitation of your body, thinking that more is better. You want one main call action or "action" per page that you want someone to take, not each paragraph of content.

Read the smart call-to-action for every purchase step to maximize conversions on our website.

Have you ever wondered why some websites convert better than others? You may have the best copy writing in the world but if you do not have an effective call-to-action on every page, you will not get sales.

This article provides effective example call-to-action to reach shoppers at each stage of the buying cycle to promote conversions.

6. Makes it easy for visitors to give you information.

People do not like to fill out long forms to download ebooks or sign up for email newsletters. Popular digital marketing entrepreneur Neil Patel increased his conversion rate to 26% on NeilPatel.com by removing just one form field.

To get more website leads, ask for what you want in as few areas as possible. We ask our visitors for only one name and email address, giving them our free ultimate guide on improving profitability and conversions.

7. Create the right visual effect.

This is the time to take stock of your stock photos, and to look long and hard at the images you are using to represent your brand.

Your visual brand should be consistent with all your marketing materials, from your blog imagery to your email newsletter pics. Many small business owners only use stock photos or low-quality images, because they are easy and available to them.

Pictures are worth a thousand words, and if you do not choose the imagination that represents your brand, neither of those words is going to be "lead" or "sale".

And please, talk about stock photos - anytime, whether on your website, on social media or in your newsletters, use stock photos that have not been purchased and still have a watermark on them. Not only is it looking very unprofessional, it is also an illegal use of stock photos and you can be fined if it is detected.

8. Use reviews and testimonials as social evidence.

We use social proof each day to navigate our decisions — online and real world. Here's a real-world example: When you're choosing to eat somewhere, are you tempting a lively restaurant full of happy customers, or a vacant one on the street?

Now, think about how you buy online. I am sure you have used a review — positive or negative — to influence a decision. Research from BrightLocal shows that 91% of consumers are more likely to use the business than positive reviews, while 82% will turn away from negative reviews. And, the average consumer reads 10 reviews before being able to trust a local business.

9. Never turn off testing and tweaking.

To get more website leads, you need to know what works and what doesn't. Use A / B testing to serve visitors to different versions of your site, or try different types of headlines over a period of several months.

Remember, one that helps one site owner increase online sales conversion rate may fail miserably for another.

If you are starting out it is a challenge for you to Create successful and the most compelling copy, imagery, and call to action, so what I recommend is hiring a professional and experience marketing company to help with results.

Whichever method you use, you have to try something else, test it and try something else… Getting the right formula to increase your sales is a continuous process.

For your business success,

This article was written by Susan Friesen

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